Leads product marketing strategy, manages release campaigns, and oversees PMM operations and team execution.

Develops and executes product marketing strategies, manages release communications, and oversees PMM operations and team initiatives.

Designs and optimizes personalized marketing campaigns to re-engage cancelled customers across multiple channels, managing performance against reactivation targets.

Owns conversion rate optimization and A/B testing across landing pages using Webflow, VWO, and analytics tools to drive visitor-to-customer conversion for growth.

Builds and executes product positioning, messaging frameworks, and launch strategies across two distinct customer segments for an integration infrastructure platform.

Builds and executes positioning, messaging strategy, and product launches for an integration infrastructure SaaS company serving AI-native and enterprise audiences.

Manages enterprise paid media accounts across Google and Bing, optimizes campaign performance, and mentors junior analysts on the paid media team.

Manages SEO and GEO campaigns end-to-end for B2B/B2C clients, handling strategy, technical audits, content optimization, and performance reporting across multiple markets.

Develops go-to-market strategy, messaging, and multi-channel campaigns for Mercury's API and AI banking platform products to drive developer adoption.

Senior media buyer manages paid advertising campaigns and lead generation strategies across digital channels to drive qualified prospects.

Builds and optimizes paid search campaigns globally, managing performance across multiple markets and channels.

Conducts customer research and market intelligence activities to inform product positioning and strategy.

Develops and executes marketing strategies to acquire and retain customers for a production payroll platform.

Manages advertising campaigns and strategies for e-commerce initiatives to drive sales and brand visibility.

Develops and executes customer-focused marketing strategies to drive engagement, retention, and growth for Wrapbook's production payroll platform.

Develops and executes product marketing strategies for AI products, communicating technical capabilities to target audiences.

Develops and executes retention and lifetime value strategies to drive growth across the FinTech product portfolio.

Develops go-to-market strategy, product positioning, and messaging narratives to drive adoption and revenue for key platform capabilities.

Develops B2B positioning, messaging frameworks, and sales enablement assets (pitch decks, battlecards, case studies) that connect market insights to deal-winning outcomes for enterprise buyers.

Senior Product Marketing Manager develops B2B positioning, messaging frameworks, and sales toolkit (decks, battlecards, case studies) to support Rula's go-to-market strategy and sales pipeline.